Web Buzzes Over Twitter’s New Look; Hardly Notices Klout’s Major Update
6 years ago 0 0

For most of us, it was a morning like any other morning: drop the attaché case, grab a cup of joe, settle into the executive chair, switch on the Macbook. Yet, this morning, something felt different. Something had changed. Those of us who automatically navigate to our social profiles first thing in the morning already knew

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Old Media’s Helping Hand
6 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Is Video Social?
6 years ago 0 1

Because the silent, frequent, and written language-based interaction between human beings via an electronic medium has been the main characteristic of social media, video has many times, in my experience as a producer, been said to be “not-that-social.” Well…not so fast. From the moment most of us are born, auditory and visual stimuli (and, yes,

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Facebook vs. Hoarders
6 years ago 0 0

People like to collect things. They collect baseball cards,  furniture, mugs, flags, comic books, Star Wars action figures and a number of other items you may not consider having in your house. Shows like Hoarders and Storage Wars are not popular because these are isolated incidents. The sad part is that most people do nothing

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Making Waves In Social Media
7 years ago 0 0

I recently attended the Digiday Agency Summit in Utah and was inspired by a talk given by Daina Middelton about participatory marketing. What was interesting to me about her talk, was how focused it was. So often in technology, we’re seduced by emerging platforms, new functionalities and features, but at the end of the day, it’s people interacting with

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Dude, Where’s My Content? Ashton, Utley, and the ‘And Then….’ Approach to Social Content Distribution
7 years ago 0 0

Props to you if you recognize the image above. If not, perhaps this will jog your memory: “And then……?” In this iconic scene from the 2000 stoner comedy Dude, Where’s My Car?, Jesse Montgomery (played by Ashton Kutcher) becomes irritated while trying to communicate a simple drive-thru order to a cashier who is apparently bent

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What You Can Learn From LEGO®
7 years ago 0 0

There are plenty of reasons why Lego blocks – the iconic toy building bricks – belong in every nursery and playroom, but I firmly believe that every office, boardroom, conference room, and breakout space should have a bucket of Legos on every table. According to the Lego website, “the name ‘LEGO’ is an abbreviation of

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