Knowing Your Audience in a Post-PC World
7 years ago 0 0

“What do you use your phone for most?” This was the question posed to the audience at the Digiday Agency Summit last month. The presenter, Jason Oates from LiveIntent, expanded on the multiple-choice question: What do you use your phone for most? a. Browsing the web b. Watching videos c. Facebook/Twitter d. Email I’d pick

Read more

Making Waves In Social Media
7 years ago 0 0

I recently attended the Digiday Agency Summit in Utah and was inspired by a talk given by Daina Middelton about participatory marketing. What was interesting to me about her talk, was how focused it was. So often in technology, we’re seduced by emerging platforms, new functionalities and features, but at the end of the day, it’s people interacting with

Read more

The Homestretch: Driving Action Through Interest Marketing
7 years ago 0 0

On the surface, Pinterest is a photo-sharing site, with a few significant deviations from competitive products. But beneath the surface, Pinterest is a crucible of our hopes and dreams. It’s the designer outfit we want to own, the car we want to drive, the gourmet meal we want to cook, and the travel destinations on

Read more

What Facebook’s Revenue Goals Mean to a Social Media Analyst
7 years ago 0 1

On Wednesday, Facebook filed it’s initial public offering for $5 billion dollars in initial funding. Working for a social media agency means being well-read on the latest social news, so I knew it was happen. I knew what it meant to Facebook’s business, to the ad industry, and to its users. The story itself didn’t

Read more

Mobile Digital Technologies As Extensions Of Our Brains – The Good & The Bad
7 years ago 0 4

This is the story of a dilemma that fellow, city-dwelling digital natives MIGHT be able to relate to. I was flying solo in a neighborhood of New York City that I don’t typically spend much time in, and I needed to find a good place to grab a late afternoon lunch. It was past the typical

Read more

Mobile Digital Technologies As Extensions Of Our Brains – The Good & The Bad
7 years ago 0 4

This is the story of a dilemma that fellow, city-dwelling digital natives MIGHT be able to relate to. I was flying solo in a neighborhood of New York City that I don’t typically spend much time in, and I needed to find a good place to grab a late afternoon lunch. It was past the typical

Read more