Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Twitter’s First Town Hall
8 years ago 0 0

When you work in social media, you know that Twitter parties are a commonly used practice among professionals, brands, and bloggers alike in order to have a widespread real-time conversation with their audiences. They generally have a particular theme, are followed by the use of a pre-determined hash-tag, are moderated by one or many hosts

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