Why do you care if they Like you?
6 years ago 0 0

Social engagements are becoming more diverse by the second. Today I tweeted about a pin of a shared image; feel free to comment on that.  As the powers that be create new terms for social media execs to ponder, try to measure and eventually argue over, one will always be the Granddaddy of them all:

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Five Steps to Go From College Senior to Senior Director of Social Media
7 years ago 0 0

My girlfriend’s little cousin is a Junior at UNC Chapel Hill, aspiring for a career in “marketing or PR, or something like that.” That relatively open outlook is much more targeted than my own was at her age, which went something like, “I don’t want to work a lot and I want to make a

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Spending Bad Money On Top of Good
7 years ago 0 0

Have you seen the latest sports YouTube sensation, NBA Rookie of the Year (ROY) and Cleveland Cavalier point guard, @KyrieIrving as his alter ego, “Uncle Drew”?  Pepsi Max published a YouTube campaign with the tagline, “A Zero Calorie Cola In Disguise” on May 18, 2012 – two days after Kyrie won the ROY award.  The

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Facebook is not going to eat your children.
7 years ago 0 0

It has been rumored that Facebook is going to allow children under the age of 13 to become legal members of the social media site. It is estimated that there are already 7.5 million underage current users of the service. Approximately 1% of all Facebook users. There are groups out there like the Consumers Union,

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Foursquare As a Local Discovery Engine – The Game-Changer I’ve Been Waiting For
7 years ago 0 1

“Soon success and failure in the mobile app world will depend on developers building a user experience that is simple and intuitive – something that will use an advanced technology to make a process more efficient. A natural extension of our brains.” Yes, I’m starting out a blog post with something I wrote a few

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Can Social Save American Soccer?
7 years ago 0 11

Steve Jobs was once asked how much market research went into the iPad. “None,” he said, “it’s not the consumer’s job to know what they want.” That got me thinking about soccer…and how for most people, nothing gets them thinking about soccer. Americans don’t care about it. Sure, there are exceptions, but generally speaking, we

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Bullying on Facebook
7 years ago 0 0

People like to pick on the big guys: Yankees, Lakers, Justin Bieber, Kim Kardashian, LeBron James…and Facebook. We like to poke holes at these goliaths and claim their demise and death. We want to see them stuck in the mud and flailing. But then we like to see a good comeback and say we always knew they could do

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“Slam Dunk” Marketing
7 years ago 0 0

Prepare to hear something incredibly insightful that you’ve never heard before: social media is a growing part of nearly every brand’s marketing mix (and they say you can’t pick up sarcasm via text). Ok, it’s a bit cliché, but that’s for good reason. I don’t think anyone would disagree that the percentage of marketing hours

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Old Media’s Helping Hand
7 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Is Video Social?
7 years ago 0 1

Because the silent, frequent, and written language-based interaction between human beings via an electronic medium has been the main characteristic of social media, video has many times, in my experience as a producer, been said to be “not-that-social.” Well…not so fast. From the moment most of us are born, auditory and visual stimuli (and, yes,

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Facebook vs. Hoarders
7 years ago 0 0

People like to collect things. They collect baseball cards,  furniture, mugs, flags, comic books, Star Wars action figures and a number of other items you may not consider having in your house. Shows like Hoarders and Storage Wars are not popular because these are isolated incidents. The sad part is that most people do nothing

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