Opportunities for brands to reach Moms through social media
9 years ago 0 2

Opportunities for brands to reach Moms through social media Use technology and develop tools she can actually use. Does this mean go out and develop a plethora of applications online and mobile? Yes, if you create tools she can integrate into her life. If you’re successful at that you’ll have your brand’s presence with her

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99 most useful Social Media Blog posts of 2009
9 years ago 0 5

Last week Adam Vincenzini published a terrific list of Social Media blog posts from 2009.  Looking through this list, I started thinking about how much has happened over the last year in the world of Social.  As we now enter 2010, there is no doubt that we will see continued exponential growth in what has

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The Top 2009 Social Media Trends for Moms
9 years ago 0 9

Noa Gafni is a social media consultant with a focus on women and Gen Y. She authors Webutantes, a blog about Internet trends impacting women. Twitter Twitter (Twitter) was the social media success of 2009, one that particularly impacted moms. Twitter garnered rave reviews as the “perfect” social media outlet for mothers: easy to use

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Key Learnings in Online Video Viewing
9 years ago 0 2

Eyeblaster’s “Global Benchmark Report 2009” claimed that size mattered less than creative for online video ad success. But data from PointRoll and Accustream iMedia Research shows formats and sizes do have an effect on completion rates. Untethered videos performed best. In addition, large horizontal formats and small rectangles performed very well. PointRoll’s “Online Video Advertising

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Mary Kay Study on the Ten Things Women Want…Number 9 is social media.
9 years ago 0 14

Mary Kay released a global study they conducted on the top things women want. The study released in July covered women’s thoughts from the U.S., Mexico, China, Russia, Brazil, Korea and Ukraine. The women were randomly selected based on age, lifestyle and other factors. They were asked to bring a friend along. Number 9 on

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Branded Apps: Best Practices
9 years ago 0 1

Spotlight Presentation — From Content to Commerce: Branded Apps On December 10, 2009 I spoke at the digiday:APPS conference in Los Angeles. This is the presentation I made discussing best practices for brands looking for opportunities in social and mobile applications. I shared some basic principles for success across the branded content spectrum . Does

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Want to join social media Moms in a Virtual Viewing Party or a House Party?
9 years ago 0 2

Remember the old days of Oscar parties and Tupperware parties? Now Moms can get together with Virtual Viewing Parties. Enabled by social media and technology, companies are creating these parties to allow communities to gather and view video no matter where they live geographically. And Mom is in need of some entertainment! Bravo just announced

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Focus groups vs. analytics in measuring social media ROI
9 years ago 0 3

Tom Gerace’s recent post in imedia connection, attempts to measure the true brand value of a social campaign.  What I found interesting about it was that here you have one of the  leading social platforms, Gather, with access to best analytics tools in the space, choosing to use predominately traditional sampling and focus testing techniques.

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20 Fantastic Free iPhone Apps for Moms (and Dads)
9 years ago 0 9

It’s hard to believe that a little device that’s the size of your hand can actually help parents become more organized, time-efficient, knowledgeable, even relaxed. However, that’s the beauty of an iPhone. The key, though, is to find the right apps to get you there, and with so many choices (more than 75,000), it takes

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50 of the Most Powerful and Influential Women in Social Media
9 years ago 0 46

In every industry there are a few people who are unarguably outstanding at what they do. In addition to that, they are typically charismatic, energetic, and creative. In an effort to find some of these people Ron Hudson, of Immediate Influence, asked his twitter friends to nominate people who they thought were some of the

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Facebook social media meets online shopping
9 years ago 0 0

Facebook is not just a place for socializing with friends and family. There are over 200 million active members and Facebook is growing every week by about 300,000 to 500,000 new members. And of the active member, 70% of them engage with one or more of the 52,000 applications available on Facebook. Facebook may be

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