Justin Timberlake: Read This Before You Re-Launch MySpace!
7 years ago 0 0

Saying ‘bye bye bye’ to the Old MySpace Dear Justin, I know it’s been a long time since I wrote you a letter. You may recall last hearing from me in the summer of 1994, when I proclaimed that you and Ryan Gosling were my favorite cast members on the new Mickey Mouse Club (that’s

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Just a Little Friday Fun for You All!
7 years ago 0 0

We all know about viral videos. But let’s talk about viral music videos for a sec.

NOTvertising: Spotify and Coca-Cola’s New Symbiotic Relationship
7 years ago 0 0

Everyone knows that Spotify launched in the US in July 2011.  However, people might not know that brands took an interesting role in that launch (outside of just advertising dollars).  I know this because I worked with Chevy to partner with blogs/publishers to generate editorial exposure for Spotify and Chevy in exchange for advance access

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Social Media Week: Creating Music for the Social Web
7 years ago 0 0

Social Media Week’s Creating Music for the Social Web panel, hosted by SoundCtrl, took place this morning at Hearst Magazines, the Art & Culture Content Hub for this week’s events. Pitchfork Media President Chris Kaskie kicked off the morning with a keynote speech, where he talked about Pitchfork’s role as a kind of music discovery

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What Facebook’s Revenue Goals Mean to a Social Media Analyst
7 years ago 0 1

On Wednesday, Facebook filed it’s initial public offering for $5 billion dollars in initial funding. Working for a social media agency means being well-read on the latest social news, so I knew it was happen. I knew what it meant to Facebook’s business, to the ad industry, and to its users. The story itself didn’t

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The Soup on SOPA (and PIPA)
7 years ago 0 2

Today, several internet sites, including Wikipedia, WordPress, TwitPic, Reddit, Boing Boing, ICanHasCheezBurger and Mozilla, plan to go dark in protest of two anti-piracy bills: SOPA and PIPA. What is SOPA? The Stop Online Piracy Act (H.R. 3261), introduced on Oct. 26, 2011, is a bill that would allow copyrighters and the U.S. Department of Justice

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Dude, Where’s My Content? Ashton, Utley, and the ‘And Then….’ Approach to Social Content Distribution
7 years ago 0 0

Props to you if you recognize the image above. If not, perhaps this will jog your memory: “And then……?” In this iconic scene from the 2000 stoner comedy Dude, Where’s My Car?, Jesse Montgomery (played by Ashton Kutcher) becomes irritated while trying to communicate a simple drive-thru order to a cashier who is apparently bent

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Twitter Music Trends
7 years ago 0 0

Twitter Music Trends (TMT) is a site/app that displays which music artists are trending on Twitter in real-time. Created at Music Hack Day Barcelona 2011 by a hacker named Adam Lindsay, TMT analyses the worldwide Twitter conversations around an artist and filters out content like chatter and song lyrics to display only relevant tweets about

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Sonic Live with Black Lips
8 years ago 0 0

Sonic Live is a program we’re piloting throughout the fall where we pair an indie band and an indie blog for a live stream concert event to help expose the all-new Chevy Sonic.  Sonic is geared towards the younger hipper first car buyer market (18-25).The rationale is that embedding a major music site as part

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Taking a Look at MTV’s 2011 VMA Social Campaign
8 years ago 0 0

Last year was a great year for awards shows, which had been showing a decline in viewer interest in recent years. Social media added a new dimension of real-time excitement unprecedented in the entertainment industry. For the first time, viewers were able to share their comments about everything from red carpet outfits to explosive performances

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