This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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THOU SHALT NOT SHARE. (at least not in real-time.)
8 years ago 0 2

Today we share. It’s become second nature in our tech-filled lives of instant uploads, posts and tweets. We like sharing our experiences, our words, and our updates — there’s a certain sense of instant gratification that comes from broadcasting your news across multiple social platforms. But what do you do when you can’t? What do

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The Top 2009 Social Media Trends for Moms
9 years ago 0 9

Noa Gafni is a social media consultant with a focus on women and Gen Y. She authors Webutantes, a blog about Internet trends impacting women. Twitter Twitter (Twitter) was the social media success of 2009, one that particularly impacted moms. Twitter garnered rave reviews as the “perfect” social media outlet for mothers: easy to use

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Key Learnings in Online Video Viewing
9 years ago 0 2

Eyeblaster’s “Global Benchmark Report 2009” claimed that size mattered less than creative for online video ad success. But data from PointRoll and Accustream iMedia Research shows formats and sizes do have an effect on completion rates. Untethered videos performed best. In addition, large horizontal formats and small rectangles performed very well. PointRoll’s “Online Video Advertising

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Hulu and Facebook Taking Share Away from YouTube…
9 years ago 0 0

Last week Mashable’s Ben Parr posted this article that made me do a double-take. The numbers speak for themselves: YouTube’s huge lead in online video just got a little bit smaller due to surging growth from two up-and-comers in the video space: Hulu and Facebook. Web analytics firm ComScore released their data for online video

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Research Report: Opportunities In Online Video
10 years ago 0 1

The mantra from networks has long been that online entertainment will never replace the experience of watching TV in the living room, but is this accurate? Short form video is now being viewed by 43% of internet users at least once a week and it’s perceived as being equally or more entertaining than television by

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Video Best Practices: Part 2 – First Came Story… Now The Strategy
10 years ago 0 0

This is the follow up to last weeks article covering online video best practices — here’s an excerpt and link to the full article is below: ADOTAS — So we talked last week about the importance of content, and we showed you a few examples of online video that delivers with a strong story. Now

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Keys for successful online video advertising
10 years ago 0 1

My first article as a contributing editor on Adotas.com — the first part of a 2-part story on video best practices… a quick excerpt is below, and a link to the full article follows. Enjoy! ADOTAS — Every minute, about 10 hours of video is uploaded to YouTube, the number one site for uploading and

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Social Media And Video Site Engagement Reshapes The Web
10 years ago 0 0

Online engagement by Internet users is deepening, according to a new report on the online landscape released today by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories. Nielsen Online CEO John Burbank takes a look at the economic and

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Nielsen: Social Networking Eclipses Email in Popularity
10 years ago 0 1

Written by Steve Donohue from Contentinopole Web surfers are spending more time on social-networking sites these days than they do on email. And if they manage to pull themselves away from Twitter or a buddy’s Facebook profile, chances are they’re on Hulu or another Web video site, Nielsen says in a report released today. Social-networking

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Live from the Mediaweek Upfront Conference
10 years ago 0 0

Ian Baer, President of Big Fuel, blogs live: 10:41am Panel discussion on securing and proving the valueof multimedia. Really pertinent as so many brands struggle to monetize and value things like Web 2.0 and mobile in conjunction with broadcast. Experts from Telemundo, Comcast, ESPN and Google. Eric Johnson of ESPN points to the lack of

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