Preliminary Results Demonstrate 500% Increase in Consumer Brand Awareness, More Than 50% Increase in Positive Brand Perception MOUNTAIN VIEW, CA–(Marketwire – March 24, 2009) – NeoEdge Networks, Inc., a leading digital media company enhancing the online casual game experience for consumers, publishers and portals through in game advertising, community features and analytics, announced preliminary results
Interactive Online Video Think Tank Takes the Pulse of Consumer Wants, Needs and Desires NEW YORK – Dec. 8, 2008 Big Fuel, the consumer engagement agency, today announced the launch of ContenttoCommerce.TV, an interactive video think tank developed to create a community conversation between brands and consumers through an open, honest exchange. The site, a
An Interactive Video Think Tank to Take the Pulse of Consumer Wants, Needs and DesiresDebuts at DMA 2008 in Las Vegas DMA CONFERENCE 2008 LAS VEGAS and NEW YORK Big Fuel, the consumer engagement agency, launched today The Big Think, the first collective interactive video think tank that aggregates market voices to help answer the
By MIGUEL HELFT
SAN FRANCISCO — Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious stack from a site called Knol, which is owned by Google.
Google envisions Knol as a place where experts can share their knowledge on a variety of topics. It hopes to create a sort of online encyclopedia built from the contributions of scores of individuals. But while Wikipedia is collectively edited and ad-free, Knol contributors sign their articles and retain editing control over the content. They can choose to place ads, sold by Google, on their pages.
While Knol is only three weeks old and still relatively obscure, it has already rekindled fears among some media companies that Google is increasingly becoming a competitor. They foresee Google’s becoming a powerful rival that not only owns a growing number of content properties, including YouTube, the top online video site, and Blogger, a leading blogging service, but also holds the keys to directing users around the Web.