Study Finds Online Gaming Tops TV in Advertising Effectiveness
10 years ago 0 0

Preliminary Results Demonstrate 500% Increase in Consumer Brand Awareness, More Than 50% Increase in Positive Brand Perception MOUNTAIN VIEW, CA–(Marketwire – March 24, 2009) – NeoEdge Networks, Inc., a leading digital media company enhancing the online casual game experience for consumers, publishers and portals through in game advertising, community features and analytics, announced preliminary results

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IBM Media Study Emphasizes Consumer-Centric Marketing
10 years ago 0 0

Digital Savvy Consumer Emerging Quicker Than Expected; Media Companies Struggle to Keep Pace With New DemandsARMONK, NY, Mar 23, 2009 (MARKET WIRE via COMTEX) —-According to a major new global IBM (NYSE: IBM: 98.66, 0, 0%) study released today, media companies are falling behind in meeting the growing expectations of digital savvy consumers and the

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Big Fuel Launches ContenttoCommerce.TV
10 years ago 0 0

Interactive Online Video Think Tank Takes the Pulse of Consumer Wants, Needs and Desires NEW YORK – Dec. 8, 2008 Big Fuel, the consumer engagement agency, today announced the launch of ContenttoCommerce.TV, an interactive video think tank developed to create a community conversation between brands and consumers through an open, honest exchange. The site, a

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Big Fuel Introduces The Big Think
10 years ago 0 0

An Interactive Video Think Tank to Take the Pulse of Consumer Wants, Needs and DesiresDebuts at DMA 2008 in Las Vegas DMA CONFERENCE 2008 LAS VEGAS and NEW YORK Big Fuel, the consumer engagement agency, launched today The Big Think, the first collective interactive video think tank that aggregates market voices to help answer the

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Social Media in the Inc. 500: The First Longitudinal Study
10 years ago 0 0

Conducted by:
Nora Ganim Barnes, Ph.D. (nbarnes@umassd.edu)
Eric Mattson (eric@ericmattson.com)

The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically
significant, longitudinal studies on the usage of social media in corporations.

The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. For details about the 2007 Inc. 500 and the complete directory of the included companies, please visit Inc. Magazine’s website at www.Inc.com.

In 2007 (using the 2006 Inc. 500 list), the first study of this group and their use of social media was released and revealed that the Inc. 500 was outpacing the more traditional Fortune 500 in their use of social media. For example, at that time, 8% of the Fortune 500 companies were blogging compared to 19% of the Inc. 500.

This study revisits the Inc. 500 approximately one year later (using the 2007 list) in the first longitudinal study on corporate use of these new technologies. Given that previous research now shows that just 11.6% of the Fortune 500 currently having a public blog, it is astounding to see that 39% of the Inc. 500 are blogging. The addition of 3.6% more Fortune 500 companies to the blogosphere pales in comparison to the addition of 20% more of the Inc. 500 companies after the same time period.

Is Google a Media Company?
10 years ago 0 0

By MIGUEL HELFT

SAN FRANCISCO — Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious stack from a site called Knol, which is owned by Google.

Google envisions Knol as a place where experts can share their knowledge on a variety of topics. It hopes to create a sort of online encyclopedia built from the contributions of scores of individuals. But while Wikipedia is collectively edited and ad-free, Knol contributors sign their articles and retain editing control over the content. They can choose to place ads, sold by Google, on their pages.

While Knol is only three weeks old and still relatively obscure, it has already rekindled fears among some media companies that Google is increasingly becoming a competitor. They foresee Google’s becoming a powerful rival that not only owns a growing number of content properties, including YouTube, the top online video site, and Blogger, a leading blogging service, but also holds the keys to directing users around the Web.