#Subtlety
6 years ago 0 0

Twitter charges roughly a bagillion dollars for a sponsored trend, so it makes sense that so many brands try to promote hashtags through other broadcast spots or Facebook campaigns. What doesn’t make sense is the content they’re often promoting – I feel like most companies should stop and ask themselves “would anyone ever actually tweet

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Is this truly organic?
7 years ago 0 0

Prior to coming to Big Fuel as a Content Director, I used to work on social video for two major brands, ESPN and Red Bull Media House. During my time there we used to push our video content online and hope that it would be pushed virally through SEO techniques, posting on Facebook pages and

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Owned Is Nailed. Paid Is Flying. Earned Is the Future. Whoever Fuses All 3…
7 years ago 0 5

The relationship between owned, paid, and earned is multi-faceted – with aspects touching strategy, content, measurement and brand value. As alluded to in a recent tweet: From a technology perspective: OWNED is nailed. PAID has taken off. The future lies in EARNED. Whoever FUSES all three will be CROWNED. #in — Michoel Ogince (@Twabbi) May

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The Tao of Content Syndication
7 years ago 0 0

“The Tao of Content Syndication” operates in a world where  building social components into the distribution model is vital. It used to be you just created content and bought the eyeballs. Now we live in a world where those eyeballs are playing many different roles: the consumer can be the producer, the distributor, the reviewer,

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