This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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IBM Research Center Explores Deep Psychological Profiling on Twitter
5 years ago 0 0

Researchers at IBM’s Almaden Research Center are looking to create “deep psychological profiles” of potential customers to better understand their values and needs. Dr. Eben Haber and his team are building off previous research by Tal Yarkoni that matched bloggers’ posts to the 5 modern dimensions of personality: extroversion, agreeableness, conscientiousness, neuroticism and openness to

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Can Social Save American Soccer?
6 years ago 0 11

Steve Jobs was once asked how much market research went into the iPad. “None,” he said, “it’s not the consumer’s job to know what they want.” That got me thinking about soccer…and how for most people, nothing gets them thinking about soccer. Americans don’t care about it. Sure, there are exceptions, but generally speaking, we

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The Most Sought-After Wizard in Tomorrow’s Advertising?
7 years ago 0 0

When I got into this business, a friend suggested I read Ogilvy on Advertising, the industry insights of a man who had been described as “the most sought after wizard in today’s advertising.” I don’t know who called him that, it could have been his uncle or the publisher of his book for all I

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Taxes in the Age of Social Media. We’ve come a long way baby.
7 years ago 0 1

A couple of weeks ago, I started stressing out because 2011 was a busy and fiscally crazy year for me. I was a freelance producer at an ad agency helping rollout a global CMS for a Fortune 500 company, while at the same time producing a comedy show in NYC and another stage production on

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Beyond the Hashtag: How To Create a Social Strategy for Your Event
7 years ago 0 0

It’s 2012 and at this point I can safely say that social media has evolved from its metaphorical position as the red-headed stepchild of marketing into a more significant part of the family structure.  Social is now the first-born daughter; she’s a tennis prodigy with a 3.8 average, wait-listed at Harvard but early admission to

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Memolane, Importance Of Digital Archives, & The Digital Age Privacy Paradigm
7 years ago 0 1

Think about all of the digital content you create every day and share across various social media services.  Now think about how often you actually stop and reflect on all of the information about your life that is scattered around the interwebs. You don’t do that very often, do you? Wouldn’t it be great if

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Memolane, Importance Of Digital Archives, & The Digital Age Privacy Paradigm
7 years ago 0 1

Think about all of the digital content you create every day and share across various social media services.  Now think about how often you actually stop and reflect on all of the information about your life that is scattered around the interwebs. You don’t do that very often, do you? Wouldn’t it be great if

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Focusing on the Future: Steps to Stay Relevant
7 years ago 0 0

Photo via New York Times It’s safe to say that all “knowledge-worker” professionals know that we must always be focusing and planning for the future. In finance (401k! long-term savings!) in health (get those annual checkups!) and other aspects of our lives. It always comes down to time- where can you make trade-offs? How can you

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54% of US Internet users on Facebook, 27% on MySpace
9 years ago 0 1

Digital Beat’s LeeAnn Prescott recently posted a blog featuring some terrific data that shows the penetration rates of various social networks.  In her post she highlights December 2009 data from comScore that puts Facebook’s unique US visitor count at nearly 112 million. With a total estimated US Internet population of 205 million, that means that

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Using Social Media Strategically
9 years ago 0 0

As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to the “2010 Social Media Marketing Benchmark Report” from MarketingSherpa, about one-quarter of social media marketers

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