99 most useful Social Media Blog posts of 2009
9 years ago 0 5

Last week Adam Vincenzini published a terrific list of Social Media blog posts from 2009.  Looking through this list, I started thinking about how much has happened over the last year in the world of Social.  As we now enter 2010, there is no doubt that we will see continued exponential growth in what has

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Key Learnings in Online Video Viewing
9 years ago 0 2

Eyeblaster’s “Global Benchmark Report 2009” claimed that size mattered less than creative for online video ad success. But data from PointRoll and Accustream iMedia Research shows formats and sizes do have an effect on completion rates. Untethered videos performed best. In addition, large horizontal formats and small rectangles performed very well. PointRoll’s “Online Video Advertising

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Mobile moms are shopping and buying with Smartphones
9 years ago 0 1

I am looking forward to January when my mobile contract is up and I can switch phones as I’m anxious for a Smartphone. Not that I’m anxious to be shopping from it though. And especially not once my shopaholic teenager finds out you can shop from your phone. Black Friday for her was all she

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Social Media Revolution… Reminiscent of the Industrial Revolution.
9 years ago 0 2

The Future of the Social Web is here today and we’re learning that engagement is not a matter of if or when, but to what extent, how and what value can we deliver and derive from it. The Social Web is much more than a window into information and interaction, it is a completely transformative

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100 Twitter Feeds for Healthy-Conscious Moms
9 years ago 0 5

In the quest to be a good Mom, Moms are using Twitter feeds to find tips and news on everything under the sun. Here’s a list of 100 awesome Twitter feeds for healthy-minded moms. Pediatrics and Pregnancy Learn about healthy eating while you’re pregnant, get tweets from respected pediatricians, and learn about infant health here.

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7 Powerful Insights for Social Marketing to Women (and Moms)
9 years ago 0 1

Women have been associated with shopping since the concept began but, until fairly recently, not so much with buying. When it comes to big purchases like cars, homes, finances or technology, the conversations (and the marketing dollars) have primarily been directed to men. The theory seemed to be that the hunters decided what to get

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A Look at How Kimberly-Clark is Using Social Media to Reach Moms
9 years ago 0 0

Kimberly Clark used Social Media to Amp Up a Three Year Old Promotion. Social Media Marketing for Kimberly-Clark? Yes, and they used it in an interesting fashion to breath new life into a three year old promotion. I recently came across this article direct from Dawn Bates, Consumer Promotion Marketing Manager at Kimberly-Clark. She give

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Social Marketing to Moms: Video Game Firms Make a Play for Women
9 years ago 0 0

More examples of social marketing to women: Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground.  This holiday season, more games than ever are being geared toward female players. Electronic Arts Inc. is releasing the latest installment of its “Littlest Pet Shop” game for young

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Increasingly Isolated Moms Turn to Social Media for Sustaining Friendships Offline
9 years ago 0 0

I was sort of blown away but then again not surprised that the following survey results showed 40% of Moms felt they did not have a best friend. As Mom, you’re whole focus becomes your family and taking care of them which leaves little time for Mom time. I usually turn down people when it

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African-American Mommys Online & in Social Media Finally Getting Their Just Due
9 years ago 0 0

Mommy bloggers are all the rage. Right now the attention they’re receiving is a bit negative. In fact, they’re on the short end of the stick when it comes to discussions about the new FTC blogger payola rules. They must seem like easy targets to other bloggers (and even journalists) because of how heavily they’re

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Estee Lauder Offers Free Social Media Makeovers (for Moms)
9 years ago 0 2

NEW YORK – Estee Lauder is offering women free makeovers and photos to use as their profile pictures on social networking sites. Don’t like your profile picture on Facebook or your LinkedIn account? I’ve had many people tell me it was time to update mine. But the thought of having my photo taken is the

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