The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive
On Monday, Facebook quietly debuted its new ‘Collections’ feature with seven initial retail partners which included Pottery Barn, Victoria’s Secret, and Michael Kors. Through Facebook Collections, users can interact with a brand’s products beyond the ‘like,’ by ‘wanting’ and ‘collecting’ photos of items, which get added to a special ‘products’ section of their timelime. Collection
Every day, an agency uploads a presentation to Slideshare, or releases a gated whitepaper, or blogs and tweets about social media best practices. But is it all talk? To find the answer, one needn’t look much further than some of the biggest awards in the industry. Sure, many of them have added social media categories,
I love Twitter. I absolutely love it. I’m a big supporter of quick-witted one-liners, and as far as I’m concerned that’s the lifeblood of Twitter. Plus, it gives me a platform through which to convince myself that my arrogance is justified (which is invaluable for someone with an ego the size of LeBron James’ forehead).
Have you seen the latest sports YouTube sensation, NBA Rookie of the Year (ROY) and Cleveland Cavalier point guard, @KyrieIrving as his alter ego, “Uncle Drew”? Pepsi Max published a YouTube campaign with the tagline, “A Zero Calorie Cola In Disguise” on May 18, 2012 – two days after Kyrie won the ROY award. The
Props to you if you recognize the image above. If not, perhaps this will jog your memory: “And then……?” In this iconic scene from the 2000 stoner comedy Dude, Where’s My Car?, Jesse Montgomery (played by Ashton Kutcher) becomes irritated while trying to communicate a simple drive-thru order to a cashier who is apparently bent
The ever-developing world of social media measurement continues to move us toward answering the essential marketing question, “did it work?” The “it” I refer to is a mix of branded apps, games, pages and many more creative combinations that is social media marketing today. My business is engagement. Developing a systematic way to illustrate engagement
As marketers, we’re often asked to evaluate ROI on a campaign against agreed on KPIs. Some clients focus on impressions delivered against a specific target while other clients are interested in branded engagements from a larger audience. Both are important and are defined with the client based on the goals of the campaign. But…what we often forget is that an individual goes through several engagement cycles and it is by each stage, not just by the campaign, that we should define ROI.