Facebook Announces a New Structure for Global Brands
6 years ago 0 0

Social media has indeed grown up. As marketers realize the return on their domestic social media investment, the desire to replicate the benefits worldwide has become a business imperative. However, social at scale continues to face many complex challenges. The brand that succeeds in building a global community is the brand that looks past the point of

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Web Buzzes Over Twitter’s New Look; Hardly Notices Klout’s Major Update
6 years ago 0 0

For most of us, it was a morning like any other morning: drop the attaché case, grab a cup of joe, settle into the executive chair, switch on the Macbook. Yet, this morning, something felt different. Something had changed. Those of us who automatically navigate to our social profiles first thing in the morning already knew

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Is this truly organic?
7 years ago 0 0

Prior to coming to Big Fuel as a Content Director, I used to work on social video for two major brands, ESPN and Red Bull Media House. During my time there we used to push our video content online and hope that it would be pushed virally through SEO techniques, posting on Facebook pages and

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