7.7 million viewers tuned in to the ESPY Awards on Wednesday night. It was a huge night for sports and Metro PCS, our client, whose #TeamMetro fighter, Ronda Rousey, walked away with not one, but two awards for Best Fighter and Best Female Athlete. To gear up for the big event, Big Fuel assembled an on-the-ground
Instagram has real-time coverage of almost everything happening in the world. Now its unlocking that content with a revamped explore tab featuring Trending Tags, Trending Places, curated content, plus a new Places Search in its latest 7.0 update available now. Key things to know about this update: “This is our North Star—what we’ve been shooting for all
Last month at the Indianapolis 500, Firestone Tires launched a summer-long social campaign called Destination Country, a cross-country journey to document, detail, and share the 2015 summer of country music. Naturally, you can’t have a campaign with a focus on country music, and not make a stop in Nashville, TN—Music City, USA. Luckily, Firestone is
Periscope is Twitter’s new live-streaming video app, not to be confused with the much-hyped Meerkat, another live-streaming app. The first thing you must know about Periscope is that it requires you to have a Twitter account. The second is that you can only use Periscope on an iPhone or iPad, however Android is to come soon.
For this week’s Social Scoop we’re serving up a lesson on how to use social media to reach millennials from none other than the President of the United States, new details on Facebook’s war on prank news stories, and a $40 million retrograde acquisition by Twitter. The SOCIAL State of the Union 2015 The White
The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive
Remember when your first brick phone had a camera? A terrible, horrible, very bad camera? How times have changed. Mobile cameras are rapidly developing technologically, to the point that they are a hot topic at this year’s CES, a global consumer electronics and consumer technology tradeshow. Not only are mobile cameras approaching the same quality
We are in the midst of CES ’15 and swamped with driverless smart cars, curved 4K TV’s, bendable phones, wearables, cameras and drones. According to CES, 20,000 new products will be announced during the conference and identifying those that matter to marketers will be no easy task. Below are 3 product categories in the news
Facebook’s share price skyrocketed late last month from $26 to $33 overnight, followed by steady and impressive growth throughout the next week. On Wednesday, it hit its original IPO price of $38 a share, causing everyone who bought last October at $18 to do a collective backflip and day one investors to finally stop crying.
Remember those days when everything on the Internet was optimized for the desktop experience? Dot coms were the kings leading the charge in captivating internet users and driving commerce. Gone are those days now. On Tuesday, Facebook announced the rollout of its new revamped, fully mobile optimized brand pages, starting with mobile web and