Old Media’s Helping Hand
6 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Beyond the Hashtag: How To Create a Social Strategy for Your Event
7 years ago 0 0

It’s 2012 and at this point I can safely say that social media has evolved from its metaphorical position as the red-headed stepchild of marketing into a more significant part of the family structure.  Social is now the first-born daughter; she’s a tennis prodigy with a 3.8 average, wait-listed at Harvard but early admission to

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