Spending Bad Money On Top of Good
6 years ago 0 0

Have you seen the latest sports YouTube sensation, NBA Rookie of the Year (ROY) and Cleveland Cavalier point guard, @KyrieIrving as his alter ego, “Uncle Drew”?  Pepsi Max published a YouTube campaign with the tagline, “A Zero Calorie Cola In Disguise” on May 18, 2012 – two days after Kyrie won the ROY award.  The

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Who Will Harness the Collective Power of Social Athletes?
6 years ago 0 2

When the Miami Heat beat the Seattle Supersonics in the NBA Finals (call me old fashioned), LeBron James ended his playoff-driven Twitter hiatus with this message: OMFG I think it just hit me, I’m a CHAMPION!! I AM a CHAMPION!! — LeBron James (@KingJames) June 22, 2012 That message was retweeted more than 45,000 times

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Can Social Save American Soccer?
6 years ago 0 11

Steve Jobs was once asked how much market research went into the iPad. “None,” he said, “it’s not the consumer’s job to know what they want.” That got me thinking about soccer…and how for most people, nothing gets them thinking about soccer. Americans don’t care about it. Sure, there are exceptions, but generally speaking, we

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Old Media’s Helping Hand
6 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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What’s More Rewarding Than Scaling A Mountain or Conquering a River?
7 years ago 0 0

Winning an AWESOME head-to-toe prize pack from our client, GORE-TEX. Since 1958, GORE-TEX fabric has been keeping adventurers like you dry and comfortable in the most extreme weather conditions – with durable, waterproof, and windproof outerwear and footwear designed to help you perform your best and reach new heights. Now’s your chance to share your epic story.

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Social Media- Redefining the Brand of Ballplayers
8 years ago 0 4

It’s only a matter of time before agents like Scott Boras start using social media stats alongside batting averages and RBIs in contract negotiations.

Girl’s Guide to Surviving Football Fever
8 years ago 0 3

It’s football season, and if you’re like me you may have noticed that any romantic dates with your fella on Sundays have dropped from your calendar.  Or maybe you’ve joined Facebook groups like this one: The Wife’s Guide to Surviving Football Season. How does a girl cope with an event that literally keeps her man

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