#Subtlety
6 years ago 0 0

Twitter charges roughly a bagillion dollars for a sponsored trend, so it makes sense that so many brands try to promote hashtags through other broadcast spots or Facebook campaigns. What doesn’t make sense is the content they’re often promoting – I feel like most companies should stop and ask themselves “would anyone ever actually tweet

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Bullying on Facebook
6 years ago 0 0

People like to pick on the big guys: Yankees, Lakers, Justin Bieber, Kim Kardashian, LeBron James…and Facebook. We like to poke holes at these goliaths and claim their demise and death. We want to see them stuck in the mud and flailing. But then we like to see a good comeback and say we always knew they could do

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Old Media’s Helping Hand
6 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Does Social Engagement Equal Box Office Success?
6 years ago 0 0

This summer is sure to be one of the most profitable in Hollywood’s history. Kicked off by the Avengers, which had the highest-grossing weekend of all time and currently tracking to shatter numerous other box office records, this summer still promises a handful tent-poles that aim to challenge these numbers. From Ridley Scott’s long overdue

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The Current Battle for Talent
7 years ago 0 0

There is a lot of talk about the War for Talent, again. This happens now and then, typically post-recession or economic struggle. It is my firm belief that the War will never end and you must have a strategy for the War, not the battle. Most companies right now are fighting the battle – using a very

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Who Are The Modern-Day Mad Men?
7 years ago 0 1

I just recently started watching Mad Men. At first I didn’t succumb to the hype, even with people telling me I’d LOVE the show (presumably because I work in advertising and know what cufflinks are). Instead my viewership began when my boss insinuated that I be ashamed for asking what Mad Men ads all over

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Beyond the Hashtag: How To Create a Social Strategy for Your Event
7 years ago 0 0

It’s 2012 and at this point I can safely say that social media has evolved from its metaphorical position as the red-headed stepchild of marketing into a more significant part of the family structure.  Social is now the first-born daughter; she’s a tennis prodigy with a 3.8 average, wait-listed at Harvard but early admission to

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What You Can Learn From LEGO®
7 years ago 0 0

There are plenty of reasons why Lego blocks – the iconic toy building bricks – belong in every nursery and playroom, but I firmly believe that every office, boardroom, conference room, and breakout space should have a bucket of Legos on every table. According to the Lego website, “the name ‘LEGO’ is an abbreviation of

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5 Social Media Implications for Brands in 2010
9 years ago 0 1

I recently came across an Adweek article by Sienna Farris with the following predictions for 2010 that I thought worth sharing.  This year certainly marks the coming of age in Social Media and no matter where it goes and what the future holds, one thing is for certain.  Every brand must have a Social Media

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Using Social Media Strategically
9 years ago 0 0

As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to the “2010 Social Media Marketing Benchmark Report” from MarketingSherpa, about one-quarter of social media marketers

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