The Current Battle for Talent
7 years ago 0 0

There is a lot of talk about the War for Talent, again. This happens now and then, typically post-recession or economic struggle. It is my firm belief that the War will never end and you must have a strategy for the War, not the battle. Most companies right now are fighting the battle – using a very

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Owned Is Nailed. Paid Is Flying. Earned Is the Future. Whoever Fuses All 3…
7 years ago 0 5

The relationship between owned, paid, and earned is multi-faceted – with aspects touching strategy, content, measurement and brand value. As alluded to in a recent tweet: From a technology perspective: OWNED is nailed. PAID has taken off. The future lies in EARNED. Whoever FUSES all three will be CROWNED. #in — Michoel Ogince (@Twabbi) May

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Is it strange to love a marketing discipline?
7 years ago 0 1

I love social media. I’ve worked across many disciplines. I’ve worked at a sales promotion agency and got to figure out how to make beach towels into hanging displays. I worked at a design firm and learned how to distinguish 5 point type from 6 point type and how a lettershop runs. I had a

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Who Are The Modern-Day Mad Men?
7 years ago 0 1

I just recently started watching Mad Men. At first I didn’t succumb to the hype, even with people telling me I’d LOVE the show (presumably because I work in advertising and know what cufflinks are). Instead my viewership began when my boss insinuated that I be ashamed for asking what Mad Men ads all over

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The Day After Earth Day
7 years ago 0 3

To start, let’s clarify the opinions stated here in no way reflect those of Big Fuel or its affiliated organizations. Earth day is a joke… …And not the kind of funny-funny-ha-ha jokes that go viral in social media; more the kind where you’re loudly vocalizing your celebration of some thing and someone else says, “that’s

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Why I #LoveNYC
7 years ago 0 0

One of the many reasons why I personally #loveNYC is its passion for embracing technology, social media and digital progression overall.  Everything from sponsored hackathons to incubators for tech start-ups has flooded the city. New York City has quickly adopted the name Silicon Alley for these reasons. Social media has become a huge part of

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Taxes in the Age of Social Media. We’ve come a long way baby.
7 years ago 0 1

A couple of weeks ago, I started stressing out because 2011 was a busy and fiscally crazy year for me. I was a freelance producer at an ad agency helping rollout a global CMS for a Fortune 500 company, while at the same time producing a comedy show in NYC and another stage production on

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Knowing Your Audience in a Post-PC World
7 years ago 0 0

“What do you use your phone for most?” This was the question posed to the audience at the Digiday Agency Summit last month. The presenter, Jason Oates from LiveIntent, expanded on the multiple-choice question: What do you use your phone for most? a. Browsing the web b. Watching videos c. Facebook/Twitter d. Email I’d pick

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Making Waves In Social Media
7 years ago 0 0

I recently attended the Digiday Agency Summit in Utah and was inspired by a talk given by Daina Middelton about participatory marketing. What was interesting to me about her talk, was how focused it was. So often in technology, we’re seduced by emerging platforms, new functionalities and features, but at the end of the day, it’s people interacting with

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A Social Labs Special: Quarterly Technology Round Up
7 years ago 0 0

At Big Fuel Social Labs, we are constantly on the lookout for cutting-edge technology that will make a difference in how we connect and communicate. Often, we catch wind of seedling ideas or newly launched startups whose implications may not be obvious at first, but still intrigue us and stimulate our imaginations. Here’s what caught

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