How Veronica Mars changed the relationship fans have with Hollywood
6 years ago 0 1

When Rob Thomas and Kristen Bell’s people reached out to Big Fuel to help with the Veronica Mars Kickstarter project, none of us could have anticipated the consumer response. Sure, we were excited and optimistic to work with the writer (Rob) and star (Kristen) of the once-popular show, but keep in mind that no film

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Veronica Mars, Facebook Hashtags and the rest of This Week in Social Media
6 years ago 0 0

  With something so amorphous and ever evolving like social media, you would be hard-pressed to go back to any week within the last five years and not find some revolutionary development, yet somehow this past one felt extra special. Here are our top five favorite things that happened in social media this past week,

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Can Social Save American Soccer?
7 years ago 0 11

Steve Jobs was once asked how much market research went into the iPad. “None,” he said, “it’s not the consumer’s job to know what they want.” That got me thinking about soccer…and how for most people, nothing gets them thinking about soccer. Americans don’t care about it. Sure, there are exceptions, but generally speaking, we

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“Slam Dunk” Marketing
7 years ago 0 0

Prepare to hear something incredibly insightful that you’ve never heard before: social media is a growing part of nearly every brand’s marketing mix (and they say you can’t pick up sarcasm via text). Ok, it’s a bit cliché, but that’s for good reason. I don’t think anyone would disagree that the percentage of marketing hours

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Old Media’s Helping Hand
7 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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