This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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Mobile Photography is the Real Deal
4 years ago 0 0

Remember when your first brick phone had a camera? A terrible, horrible, very bad camera? How times have changed. Mobile cameras are rapidly developing technologically, to the point that they are a hot topic at this year’s CES, a global consumer electronics and consumer technology tradeshow. Not only are mobile cameras approaching the same quality

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Opportunities for brands to reach Moms through social media
9 years ago 0 2

Opportunities for brands to reach Moms through social media Use technology and develop tools she can actually use. Does this mean go out and develop a plethora of applications online and mobile? Yes, if you create tools she can integrate into her life. If you’re successful at that you’ll have your brand’s presence with her

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99 most useful Social Media Blog posts of 2009
9 years ago 0 5

Last week Adam Vincenzini published a terrific list of Social Media blog posts from 2009.  Looking through this list, I started thinking about how much has happened over the last year in the world of Social.  As we now enter 2010, there is no doubt that we will see continued exponential growth in what has

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The Top 2009 Social Media Trends for Moms
9 years ago 0 9

Noa Gafni is a social media consultant with a focus on women and Gen Y. She authors Webutantes, a blog about Internet trends impacting women. Twitter Twitter (Twitter) was the social media success of 2009, one that particularly impacted moms. Twitter garnered rave reviews as the “perfect” social media outlet for mothers: easy to use

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Focus groups vs. analytics in measuring social media ROI
9 years ago 0 3

Tom Gerace’s recent post in imedia connection, attempts to measure the true brand value of a social campaign.  What I found interesting about it was that here you have one of the  leading social platforms, Gather, with access to best analytics tools in the space, choosing to use predominately traditional sampling and focus testing techniques.

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The Uber-List of 275 Twitter Tools… Something for Every Occasion.
9 years ago 0 2

It’s likely that there are more Twitter tools available now than people “following” you.  Here is an uber-list of 275 Twitter tools for every occasion… from finding the right people to follow, tracking latest trends, integrating with blogs and Facebook, to scheduling tweets and everything in between.  Chances are if you’re into Twitter, then there’s

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100 Twitter Feeds for Healthy-Conscious Moms
9 years ago 0 5

In the quest to be a good Mom, Moms are using Twitter feeds to find tips and news on everything under the sun. Here’s a list of 100 awesome Twitter feeds for healthy-minded moms. Pediatrics and Pregnancy Learn about healthy eating while you’re pregnant, get tweets from respected pediatricians, and learn about infant health here.

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A Look at How Kimberly-Clark is Using Social Media to Reach Moms
9 years ago 0 0

Kimberly Clark used Social Media to Amp Up a Three Year Old Promotion. Social Media Marketing for Kimberly-Clark? Yes, and they used it in an interesting fashion to breath new life into a three year old promotion. I recently came across this article direct from Dawn Bates, Consumer Promotion Marketing Manager at Kimberly-Clark. She give

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Alienate Moms? Pepsi Has An App For That
9 years ago 0 0

Here’s a risky application Pepsi launched targeting everyone BUT women in the social marketing space: Pepsi’s latest foray into social media is certainly bold and controversial, but does it go too far? The company recently launched an iPhone application [iTunes link] for its AMP energy drink called “before you score,” with “score” meaning (to put

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The Today Show Jumps On Mommy Blogger Bandwagon With TodayMoms
9 years ago 0 0

More networks, publishers and platforms are being created daily to enhance the experience and give women and Moms the opportunity to connect, share stories and become publishers.  Walmart and other brands who get involved early can own a piece of the space by using these platforms to connect in social spaces with women.  With the

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