Kleiner Perkins partner and former Morgan Stanley analyst Mary Meeker took the stage at Web 2.0 Summit to present her annual trends report. The deck is filled with tons of stats and insights that I found fascinating and felt compared to share. That Mary Meeker is one smart lady… KPCB Internet Trends (2011) Her 12
Change in Social Marketing Budget from 2009 to 2010, by Industry Sector Chances are your overall marketing budget was hit hard by the economy in 2009 and the prospect of recovering a substantial portion of these funds in 2010 is not very likely. Still, there is good news for social media marketers. The chart above
My next read will be “Why She Buys,” by Bridget Brennan, Crown Business, 2009 is a terrific book that just came out in July. Margie Zable Fisher is the President of Zable Fisher Public Relations, has excerpted all the salient points belo that and I’ve added them to my knowledge bank on marketing to women.