Instagram Ads, Facebook Home and the rest of This Week in Social Media
6 years ago 0 0

Another week gone by and another round of social news. Twitter, Facebook and Instagram all made big splashes this week with new products, new functionality and some interesting strategic changes. Here’s the full rundown on this week in social media. Did we miss anything? Send me an email at Daniel.Asulin@bigfuel.com.

How Veronica Mars changed the relationship fans have with Hollywood
6 years ago 0 1

When Rob Thomas and Kristen Bell’s people reached out to Big Fuel to help with the Veronica Mars Kickstarter project, none of us could have anticipated the consumer response. Sure, we were excited and optimistic to work with the writer (Rob) and star (Kristen) of the once-popular show, but keep in mind that no film

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Veronica Mars, Facebook Hashtags and the rest of This Week in Social Media
6 years ago 0 0

  With something so amorphous and ever evolving like social media, you would be hard-pressed to go back to any week within the last five years and not find some revolutionary development, yet somehow this past one felt extra special. Here are our top five favorite things that happened in social media this past week,

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Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

Read more

Is Your Brand Page Optimized for Graph Search?
6 years ago 0 0

Since its launch on January 15th, Graph Search has been heralded as Facebook’s game-changing third pillar redefining the role of search on the digital landscape. As is the case with any major announcement in the social space, our Brand Channel Management team was sent into a scramble, testing, analyzing and optimizing in order to determine

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Vine for Twitter: What is it, and What Does it Mean for Brands?
6 years ago 0 0

Twitter’s recent acquisition of Vine, a service designed to create 6-second, looping videos adds a new dimension to the micro-blogging site. Similar to GIFs, these videos allow users to capture and share a moment with the same conciseness that has defined Twitter to this point. According to the statement on Twitter’s blog, the belief is

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Facebook Needs to Divide to Conquer (Mobile)
6 years ago 0 0

Facebook seems to have started its holiday shopping with rumors that global messaging app Whatsapp is next on its list of companies to buy. As we all wait to see how much Facebook overpaid, we’re reminded of the Instagram fiasco, and everyone’s getting all amped up about what this means for Facebook mobile. Let’s get

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Big Fuel’s Social Channel News Roundup: Week Ending November 16
6 years ago 0 0

Pinterest accounts for brands, Facebook sharing goes mobile and the ability to email your tweets… Tons of news on the social media channel front this week. Missed it? We’ve got you covered. Here are the highlights:

Web Buzzes Over Twitter’s New Look; Hardly Notices Klout’s Major Update
6 years ago 0 0

For most of us, it was a morning like any other morning: drop the attaché case, grab a cup of joe, settle into the executive chair, switch on the Macbook. Yet, this morning, something felt different. Something had changed. Those of us who automatically navigate to our social profiles first thing in the morning already knew

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#Subtlety
6 years ago 0 0

Twitter charges roughly a bagillion dollars for a sponsored trend, so it makes sense that so many brands try to promote hashtags through other broadcast spots or Facebook campaigns. What doesn’t make sense is the content they’re often promoting – I feel like most companies should stop and ask themselves “would anyone ever actually tweet

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