Old Media’s Helping Hand
7 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Facebook vs. Hoarders
7 years ago 0 0

People like to collect things. They collect baseball cards,  furniture, mugs, flags, comic books, Star Wars action figures and a number of other items you may not consider having in your house. Shows like Hoarders and Storage Wars are not popular because these are isolated incidents. The sad part is that most people do nothing

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Beyond the Hashtag: How To Create a Social Strategy for Your Event
7 years ago 0 0

It’s 2012 and at this point I can safely say that social media has evolved from its metaphorical position as the red-headed stepchild of marketing into a more significant part of the family structure.  Social is now the first-born daughter; she’s a tennis prodigy with a 3.8 average, wait-listed at Harvard but early admission to

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The Soup on SOPA (and PIPA)
7 years ago 0 2

Today, several internet sites, including Wikipedia, WordPress, TwitPic, Reddit, Boing Boing, ICanHasCheezBurger and Mozilla, plan to go dark in protest of two anti-piracy bills: SOPA and PIPA. What is SOPA? The Stop Online Piracy Act (H.R. 3261), introduced on Oct. 26, 2011, is a bill that would allow copyrighters and the U.S. Department of Justice

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