Periscope: Making Ripples in the Digital Pond
4 years ago 0 0

Periscope is Twitter’s new live-streaming video app, not to be confused with the much-hyped Meerkat, another live-streaming app. The first thing you must know about Periscope is that it requires you to have a Twitter account. The second is that you can only use Periscope on an iPhone or iPad, however Android is to come soon.

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This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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Is a Facebook Video Ad Worth Seven Figures?
6 years ago 0 0

If a picture is worth a thousand words, then a video must be worth a million. However, whether or not words and dollars have a one-to-one ratio is a different story altogether.

Vine for Twitter: What is it, and What Does it Mean for Brands?
6 years ago 0 0

Twitter’s recent acquisition of Vine, a service designed to create 6-second, looping videos adds a new dimension to the micro-blogging site. Similar to GIFs, these videos allow users to capture and share a moment with the same conciseness that has defined Twitter to this point. According to the statement on Twitter’s blog, the belief is

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Justin Timberlake: Read This Before You Re-Launch MySpace!
6 years ago 0 0

Saying ‘bye bye bye’ to the Old MySpace Dear Justin, I know it’s been a long time since I wrote you a letter. You may recall last hearing from me in the summer of 1994, when I proclaimed that you and Ryan Gosling were my favorite cast members on the new Mickey Mouse Club (that’s

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Spending Bad Money On Top of Good
6 years ago 0 0

Have you seen the latest sports YouTube sensation, NBA Rookie of the Year (ROY) and Cleveland Cavalier point guard, @KyrieIrving as his alter ego, “Uncle Drew”?  Pepsi Max published a YouTube campaign with the tagline, “A Zero Calorie Cola In Disguise” on May 18, 2012 – two days after Kyrie won the ROY award.  The

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Facebook is not going to eat your children.
6 years ago 0 0

It has been rumored that Facebook is going to allow children under the age of 13 to become legal members of the social media site. It is estimated that there are already 7.5 million underage current users of the service. Approximately 1% of all Facebook users. There are groups out there like the Consumers Union,

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Is Video Social?
6 years ago 0 1

Because the silent, frequent, and written language-based interaction between human beings via an electronic medium has been the main characteristic of social media, video has many times, in my experience as a producer, been said to be “not-that-social.” Well…not so fast. From the moment most of us are born, auditory and visual stimuli (and, yes,

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Facebook vs. Hoarders
6 years ago 0 0

People like to collect things. They collect baseball cards,  furniture, mugs, flags, comic books, Star Wars action figures and a number of other items you may not consider having in your house. Shows like Hoarders and Storage Wars are not popular because these are isolated incidents. The sad part is that most people do nothing

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Is this truly organic?
7 years ago 0 0

Prior to coming to Big Fuel as a Content Director, I used to work on social video for two major brands, ESPN and Red Bull Media House. During my time there we used to push our video content online and hope that it would be pushed virally through SEO techniques, posting on Facebook pages and

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Cause Celeb: Giving Charities and Non-Profits Star Power Through Social Media
7 years ago 0 2

Celebrities and causes already make strange bedfellows – but when social media is the bed, it gets even more complicated. How much would you pay a Top 20 music artist for a tweet? What kind of endorsement video would you ask an Academy Award-winning actor to upload to YouTube? Charitable organizations have been leveraging star

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