Welcome Home Facebook
6 years ago 0 0

Yesterday, Facebook announced the long awaited Facebook Home experience. As always with any social media announcement, our team was all ears, streaming the event on every computer in sight, live tweeting from every Twitter handle and providing some entertaining and insightful commentary. So, we thought we would share what we’ve learned so far:

Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Is Your Brand Page Optimized for Graph Search?
6 years ago 0 0

Since its launch on January 15th, Graph Search has been heralded as Facebook’s game-changing third pillar redefining the role of search on the digital landscape. As is the case with any major announcement in the social space, our Brand Channel Management team was sent into a scramble, testing, analyzing and optimizing in order to determine

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‘Tis the Season to be Social: Big Fuel’s Top 10 Social Gifts
8 years ago 0 1

Visit our new Facebook page. Retweet some joy this holiday season! Make this holiday season social with 10 great gift ideas for family, friends and followers. Perfect for the serious social media fanatic on your list. Share your favorites with your friends. Happy Holidays From Big Fuel!

The OK Case For Social Media Marketing Through Google Buzz
8 years ago 0 0

Google’s Buzz service made, well, a “buzz” this week when Google sent an email to all gmail users regarding a class action lawsuit over privacy concerns. Should social media marketers should shy away from google’s under-achieving micro blogging service? Probably not.

Brands Should Consider Taking The Tumbl
9 years ago 0 0

Joining the league of other young social media geniuses in 2007, David Karp at only 22 years old launched Tumblr, a cross between Twitter, Facebook, Myspace and a blog. Tumblr defies the rules of more popular social media platforms and the result is an incredibly free, fun space to do more than you could ever

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How To Become An Overnight Social Media Superstar
9 years ago 0 1

It started with a tweet. Granted, a tweet from very well-known influencer, Ashton Kutcher. On May 11 Kutcher tweets: “Watch the 1 girl in the back row that realizes she’s witnessing a future superstar in the making AMAZING->…”. The “future superstar”, Ashton was referring to, is 12-year-old Greyson Michael Chance.  Kutcher’s link directed his followers

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Facebook Marketing: IKEA Rocks Social Media with Photo Tagging
9 years ago 0 0

We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into your brand than it is to actually do it. That’s why IKEA’s recent Facebook campaign is so awesome. The Swedish furniture company opened a

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