Pinterest Answers Marketer Dreams with Launch of Business Accounts
6 years ago 0 0

Today Pinterest made the dreams of hundreds of brand marketers come true with the announcement of new business accounts. From their blog: “We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites. Today, we’re taking a first step toward that goal with some free tools

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Instagram Moves Beyond Mobile
6 years ago 0 0

@mycookingdiary’s Instagram profile Instagram took to their blog to announce that they will be rolling out a new feature that displays user profiles on the web. That’s right, IGers will now be able to view, share and engage with Instagram in a beautiful and interactive new way. A mix between Facebook and Pinterest profiles, the

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Facebook Announces a New Structure for Global Brands
6 years ago 0 0

Social media has indeed grown up. As marketers realize the return on their domestic social media investment, the desire to replicate the benefits worldwide has become a business imperative. However, social at scale continues to face many complex challenges. The brand that succeeds in building a global community is the brand that looks past the point of

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Is this truly organic?
7 years ago 0 0

Prior to coming to Big Fuel as a Content Director, I used to work on social video for two major brands, ESPN and Red Bull Media House. During my time there we used to push our video content online and hope that it would be pushed virally through SEO techniques, posting on Facebook pages and

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Is it strange to love a marketing discipline?
7 years ago 0 1

I love social media. I’ve worked across many disciplines. I’ve worked at a sales promotion agency and got to figure out how to make beach towels into hanging displays. I worked at a design firm and learned how to distinguish 5 point type from 6 point type and how a lettershop runs. I had a

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Knowing Your Audience in a Post-PC World
7 years ago 0 0

“What do you use your phone for most?” This was the question posed to the audience at the Digiday Agency Summit last month. The presenter, Jason Oates from LiveIntent, expanded on the multiple-choice question: What do you use your phone for most? a. Browsing the web b. Watching videos c. Facebook/Twitter d. Email I’d pick

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