Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Is Your Brand Page Optimized for Graph Search?
6 years ago 0 0

Since its launch on January 15th, Graph Search has been heralded as Facebook’s game-changing third pillar redefining the role of search on the digital landscape. As is the case with any major announcement in the social space, our Brand Channel Management team was sent into a scramble, testing, analyzing and optimizing in order to determine

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In Defense Of Privacy In The Public Age
8 years ago 0 0

Google Inc. has long been a lightening rod for heated discussion regarding the subject of privacy in an increasingly public world. This has become even more true in the aftermath of the Google Buzz fiasco. Should we be afraid of Google’s lack of concern for their customers’ privacy? Or perhaps, did an unintentional mistake on behalf of the search engine giant teach us something important about just how aware our society really is of privacy issues after all?

‘Tis the Season to be Social: Big Fuel’s Top 10 Social Gifts
8 years ago 0 1

Visit our new Facebook page. Retweet some joy this holiday season! Make this holiday season social with 10 great gift ideas for family, friends and followers. Perfect for the serious social media fanatic on your list. Share your favorites with your friends. Happy Holidays From Big Fuel!

Meet Michael Maloney, Director of Technology
8 years ago 0 1

Michael Maloney is a classically-trained guitarist turned engineer. He is Big Fuel’s Director of Technology, and is wildly interested in making things that are neat.

The OK Case For Social Media Marketing Through Google Buzz
8 years ago 0 0

Google’s Buzz service made, well, a “buzz” this week when Google sent an email to all gmail users regarding a class action lawsuit over privacy concerns. Should social media marketers should shy away from google’s under-achieving micro blogging service? Probably not.

Church and State
9 years ago 0 1

My recent adweek article covered the topic of how social media and traditional digital media work hand-in-hand.  You can read the article here, or at Adweek.com, enjoy! Social media has grown into an irreplaceable marketing strategy, but it must work in concert with your corporate Web site If Facebook were a country, it would be

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Brands Should Consider Taking The Tumbl
9 years ago 0 0

Joining the league of other young social media geniuses in 2007, David Karp at only 22 years old launched Tumblr, a cross between Twitter, Facebook, Myspace and a blog. Tumblr defies the rules of more popular social media platforms and the result is an incredibly free, fun space to do more than you could ever

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How To Become An Overnight Social Media Superstar
9 years ago 0 1

It started with a tweet. Granted, a tweet from very well-known influencer, Ashton Kutcher. On May 11 Kutcher tweets: “Watch the 1 girl in the back row that realizes she’s witnessing a future superstar in the making AMAZING->…”. The “future superstar”, Ashton was referring to, is 12-year-old Greyson Michael Chance.  Kutcher’s link directed his followers

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