This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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Is a Facebook Video Ad Worth Seven Figures?
6 years ago 0 0

If a picture is worth a thousand words, then a video must be worth a million. However, whether or not words and dollars have a one-to-one ratio is a different story altogether.

Old Media’s Helping Hand
7 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Cause Celeb: Giving Charities and Non-Profits Star Power Through Social Media
7 years ago 0 2

Celebrities and causes already make strange bedfellows – but when social media is the bed, it gets even more complicated. How much would you pay a Top 20 music artist for a tweet? What kind of endorsement video would you ask an Academy Award-winning actor to upload to YouTube? Charitable organizations have been leveraging star

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Owned Is Nailed. Paid Is Flying. Earned Is the Future. Whoever Fuses All 3…
7 years ago 0 5

The relationship between owned, paid, and earned is multi-faceted – with aspects touching strategy, content, measurement and brand value. As alluded to in a recent tweet: From a technology perspective: OWNED is nailed. PAID has taken off. The future lies in EARNED. Whoever FUSES all three will be CROWNED. #in — Michoel Ogince (@Twabbi) May

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Unforgettable
7 years ago 0 3

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou It’s as old as the spoken language – the irresistible draw of a good story.  One that pulls you in makes you laugh or cry or sigh or take that sharp

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Why I #LoveNYC
7 years ago 0 0

One of the many reasons why I personally #loveNYC is its passion for embracing technology, social media and digital progression overall.  Everything from sponsored hackathons to incubators for tech start-ups has flooded the city. New York City has quickly adopted the name Silicon Alley for these reasons. Social media has become a huge part of

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Taxes in the Age of Social Media. We’ve come a long way baby.
7 years ago 0 1

A couple of weeks ago, I started stressing out because 2011 was a busy and fiscally crazy year for me. I was a freelance producer at an ad agency helping rollout a global CMS for a Fortune 500 company, while at the same time producing a comedy show in NYC and another stage production on

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Beyond the Hashtag: How To Create a Social Strategy for Your Event
7 years ago 0 0

It’s 2012 and at this point I can safely say that social media has evolved from its metaphorical position as the red-headed stepchild of marketing into a more significant part of the family structure.  Social is now the first-born daughter; she’s a tennis prodigy with a 3.8 average, wait-listed at Harvard but early admission to

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Dwight’s Got Soul: Rainn Wilson Takes Social Conversation to a Deeper Level
7 years ago 0 0

Dwight Schrute might be one of the best television characters of all time…certainly one of the most creatively conceived. Who doesn’t love a proud beet farmer with the gullibility of a 5-year-old? That being said, it should come as no surprise that Rainn Wilson, the actor responsible for Dwight, knows how to make a crowd

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Social Media, Travel, and Tourism: My Thoughts on the Belize Road Warriors Program
7 years ago 0 1

With Social Media Week well behind us, we’ve been spending a lot of time the past week exchanging thoughts and ideas from the various sessions we attended. On Friday, I went to a panel at the Tribeca Grand whose subject matter was a lifestyle vertical that I am very interested in exploring: Travel and Tourism.

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