Sally Hansen was launching Triple Shine, a nail polish targeted towards a younger demographic with its ability to maintain shine, while weathering water and wear. Big Fuel’s challenge: Make a “splash” with the polish launch through targeting millennials with authentic and engaging content.
Gatorade wanted reinforce its role as THE authority in athletic excellence and sports nutrition through a partnership with the NFL. Big Fuel created a social plan that expanded on Gatorade’s existing Everything to Prove campaign by targeting teen athletes and generating scalable conversation around nutrition.
On January 8th, 2014, T-Mobile announced a program dealing with this frustration. To help grant customers the freedom to break up with their current carrier, T-Mobile offered to pay the early termination fees for anyone. Having noticed innumerable comments within T-Mobile’s social channels, Big Fuel created The Break Up Letter, which would live and grow on Facebook.
In Fall 2012 T-Mobile was the only mobile company in the US with a truly Unlimited Nationwide data plan. To accompany the huge push in media, they wanted a social campaign that would support this USP and bring to life the benefits of living unlimited.