AOL Latino: Original Content
How do you turn the #3 Latino portal into the #1 Latino destination? By turning consumer insight into an arsenal of high-quality, original programming superior to anything on broadband or broadcast,and audiences will love you for it. We developed and produced 5 unique program franchises across different content verticals and overall cross-network traffic and viewership increased by 3X in under a year. AOL Latin was 'muy feliz.'